Travel Influencers Are Flocking to These Underrated U.S. Cities

From Tulsa to Asheville, influencers are skipping crowded cities for fresh finds and authentic charm. Discover the underrated U.S. destinations trending in 2025 — and how to explore them smartly with Plymouth Rock Travel’s membership.

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Aerial view of a waterfall cascading over a cliff into a green valley beside the ocean — a hidden U.S. gem perfect for off-the-beaten-path travelers.

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Social media is reshaping where people go next, and it is not the usual hotspots. More influencers are skipping packed city centers for places with personality, local stories, and fewer crowds.

You will see it in the five cities topping their lists right now: Tulsa, Oklahoma; Bozeman, Montana; Asheville, North Carolina; Bentonville, Arkansas; and Williamsburg, Virginia. Each brings something fresh, like art-forward neighborhoods, mountain air, bike-ready trails, and walkable historic districts.

These picks deliver what travelers want most today. Authentic food, small businesses, and local music. Budget-friendly stays and activities. Easy access to nature, with real room to roam. Perfect for people who want adventure without the chaos.

Expect mural-lined streets in Tulsa, powder days and summer hikes in Bozeman, indie eats and Blue Ridge views in Asheville, world-class cycling and modern art in Bentonville, and living history with leafy trails in Williamsburg. They feel original, not overdone.

Planning trips like these should be just as smooth. Plymouth Rock Travel’s membership gives you smart pricing, a dedicated concierge, and deals that fit off-the-beaten-path travel. Explore how our Plymouth Rock travel membership helps you save money and time, so you can focus on the good stuff.

Best Things To Do In Tulsa, Oklahoma

Tulsa, Oklahoma: The Arts and History Hub Drawing Creative Crowds

Tulsa blends tough history, major American music archives, and a lively arts scene. The result is a city that feels honest, creative, and ready for your camera. With Plymouth Rock Travel’s membership, you can plan it all with better rates, a concierge, and smart perks that fit a culture-first trip. For more inspiration, check out our guide to underrated travel experiences.

Why Influencers Can’t Get Enough of Tulsa

Tulsa tells powerful stories without leaning on staged attractions. In Greenwood, you can learn about the Tulsa Race Massacre at sites like Greenwood Rising and John Hope Franklin Reconciliation Park. The narrative is difficult, important, and told by the community. Many creators come to listen first, then share what they learned.

Downtown, the Bob Dylan Center and the Woody Guthrie Center sit blocks apart. You can trace protest music, songwriting, and American culture in one afternoon. The mix of archives, live music, and galleries gives content that is rich and personal. That is why influencers return for longer stays, not quick hits.

The city keeps the vibe local. First Friday art crawls, small studios, and live shows build a real scene. You will see it in the Tulsa Arts District, where historic venues meet new galleries. For a quick overview of why the city surprises visitors, read this look at Tulsa as an arts destination in Middle America.

Must-Do Activities in Tulsa for Your Next Trip

Plan a mix of history, architecture, food, and easy photo wins. These stops will fill a weekend and your feed.

  • Greenwood and history
    • Tour Greenwood Avenue, visit Greenwood Rising, and pause at Reconciliation Park. Share context and voices from local guides. Keep captions respectful and informed.
  • Archives and music
    • Visit the Bob Dylan Center, then the Woody Guthrie Center. Capture detail shots of manuscripts, instruments, and exhibit textures.
  • Art Deco downtown
    • Walk Boston Avenue Methodist Church, the Philcade Building lobby, and the Mid-Continent Tower. Angles, lines, and light here make clean, graphic photos.
  • Mother Road Market
    • Sample local vendors under one roof. Shoot overhead food shots at bright tables, then grab a coffee and roam.
  • Tulsa Arts District
    • Catch a show at Cain’s Ballroom, browse galleries, and watch buskers at Guthrie Green. The district’s mix of neon, brick, and murals pops at dusk. Get a deeper feel with this guide to the Tulsa Arts District.
  • Bonus photo spots creators love
    • Center of the Universe for the acoustic oddity and skyline.
    • Blue Dome District murals for color-rich backdrops.
    • The Mayo Hotel rooftop for golden hour cityscapes.

Pro tip: Book lodgings within walking distance of downtown. You get more time shooting and less time parking. Plymouth Rock Travel members can bundle stays, events, and dining recs into one plan that fits your budget and style.

Budget Travel in Bozeman, Montana.

Bozeman, Montana: Outdoor Paradise Near Yellowstone

Bozeman sits an easy drive from Yellowstone, yet it keeps a chill, local feel. You get alpine trails, cold rivers, and real wildlife without the bumper-to-bumper crowds. Content creators love it because every turn is a fresh frame: peaks, hot springs, and small-town charm. Book it with Plymouth Rock Travel’s membership to lock in smart rates, stays near trailheads, and a concierge who knows when to go for the best light and fewer people.

The Natural Beauty That Hooks Travel Creators

Bozeman serves up classic mountain shots with room to breathe. Trails branch into the Gallatin Range and Bridger Mountains, so you can grab clean lines, moving water, and sunrise ridgelines without hustling elbow-to-elbow like in the big-name parks.

  • Hiking with space to shoot: The “M” Trail is a quick climb for sunrise city views. Hyalite Canyon adds waterfalls and pine-lined lakes that glow at golden hour. Summer wildflowers make easy macro details.

Skiing that feels local: Bridger Bowl is close, affordable, and full of powder days. Big Sky is about an hour away for big-mountain terrain. Capture chairlift silhouettes, ridge shots, and storm days with wide angles.

How to Plan the Perfect Asheville, North Carolina Getaway

Asheville, North Carolina: Arts, Brews, and Blue Ridge Magic

Asheville mixes studio doors flung open, small-batch beer poured fresh, and ridgelines that glow at sunset. It is a city made for long weekends, road shots on the Blue Ridge Parkway, and behind-the-scenes moments with working artists. For the best rates on stays near the action, pair your trip with our Explorer’s Delight Travel Membership. You will get member pricing, a concierge who knows the local scene, and flexible options that fit your style.

What Makes Asheville a Trendy Escape

Creators love Asheville because culture and nature sit side by side. One minute you are watching a ceramicist fire a kiln, the next you are sipping a saison with mountain views.

  • Arts community that feels personal: The River Arts District is a cluster of active studios and galleries along the French Broad River. Many artists work on-site, so you can chat, watch a demo, and capture the process. It turns quick feed posts into real stories.
  • Beer that defines the city: Asheville ranks among the top beer cities in the country, with dozens of taprooms and styles. Use this brewery map from the official visitor site to plan hops between South Slope and beyond, starting with Breweries and Cideries.
  • Blue Ridge Parkway moments: Pull-offs near Craggy Gardens and Mount Pisgah deliver easy sunrise and golden hour light. Curvy roads, stone tunnels, and long views make simple, scroll-stopping content. Pack layers and a wide-angle lens.

Pro tip: Shorten your planning time before you go. Our membership team can map your studio visits, book tastings, and time your Parkway drive for peak color.

Top Asheville Experiences for Adventure Seekers

Want a weekend that balances iconic sights with outdoor action? Start with these high-yield stops and keep moving.

  • Biltmore, quick and focused: Tour the house early, then head straight for the gardens and the lagoon trail for cleaner shots and fewer people. Save the winery for late afternoon light.
  • Studios and galleries with texture: Spend a few hours in the River Arts District, then add one indoor stop for rainy days at the Asheville Art Museum. Mix detail shots of tools, hands, and materials with wide frames of colorful studios.
  • Hike for views without the slog:
    • Craggy Pinnacle, short trail, huge payoff.
    • Black Balsam Knob, open balds, 360-degree views.
    • Looking Glass Rock, longer push, classic granite dome photos.
  • French Broad River time:
    • Float a mellow section on a tube or kayak for easy summer content.
    • Book a guided whitewater trip on nearby sections for splashy action shots.
  • Waterfall runs near Brevard: Hit Looking Glass Falls and Moore Cove Falls for fast-access scenes. Early morning reduces glare and crowds.

Packing light helps when hopping from studios to trailheads. If you are flying, this handy resource makes it easy to check size rules by airline: the Ultimate Airline Carry-On Guide.

Ready to lock in an Asheville escape with perks and member rates? Our concierge can build a custom route that pairs tastings, studio hours, and trailheads in one smooth plan.

Colorful Skyline Of Downtown Bentonville Arkansas

Bentonville, Arkansas: Art and Trails in Small-Town Style

Bentonville feels like a creative studio with a trail map attached. You get head-turning art, green spaces made for easy exploring, and a downtown that stays friendly and walkable. It is the kind of place where a single afternoon can pivot from gallery light to golden-hour singletrack. Book it with Plymouth Rock Travel’s membership to snag smart rates, timed plans, and help lining up gear and dining.

The Artistic Allure of Bentonville

Crystal Bridges Museum of American Art anchors the city’s creative pulse. Inside, galleries flow from early American works to bold contemporary pieces, with clean lines and generous light that make photos look polished. Outside, sculptures sit among pines and streams, so your frame can shift from modern art to natural textures in a few steps.

  • Sculpture and forest settings: The museum’s trails weave art into the landscape. You can scout multiple backdrops in one loop, from open lawns to shaded bridges. Get a feel for the options on the official guide to Nature & Trails at Crystal Bridges.
  • Bike-friendly art access: Several museum-adjacent paths welcome bikes. That makes it easy to shoot a gallery set, then roll straight into the woods for motion and depth. See ideas on 6 Things to Do by Bike Around Crystal Bridges.

Pro move with our membership: your concierge can map crowd-light windows, secure dining near the square after your museum visit, and arrange rides between shoots so you keep your pace.

Fun Things to See and Do Around Town

Balance your feed with trail time, small-batch bites, and calm nature stops. Bentonville rewards short hops and flexible plans.

  • Ride-ready trails:
    • Slaughter Pen for flow lines close to town.
    • Coler Mountain Bike Preserve for wood features and coffee at Airship mid-ride.
    • Razorback Regional Greenway for smooth, point-to-point cruising that suits all levels. For a quick overview of why cyclists love the area, skim this guide to things to do in Bentonville.
  • Downtown dining and sips:
    • Bentonville Square for casual patios and people-watching.
    • 8th Street Market for stalls, local flavors, and easy group meals.
    • Morning fuel at roasters near the square, then sunset cocktails a short walk away.
  • Nature close to town:
    • Museum trails for art-in-nature loops with easy access.
    • City parks and creek paths for slow strolls and simple portrait backdrops.
    • Short drives reach Ozark overlooks if you want wider views.

Plymouth Rock Travel members can pre-book bike rentals, schedule table holds at peak hours, and stack your trail plan with rest stops that fit your pace. Less time juggling details, more time rolling, tasting, and shooting.

Williamsburg, Virginia

Williamsburg, Virginia: Colonial Charm with Modern Twists

Step onto streets where tri-corner hats meet coffee shops and bike lanes. Williamsburg balances living history with easy modern perks, so you get clean shots, short lines, and walkable days. It pairs well with a savvy plan. With Plymouth Rock Travel’s membership, you can time tours, reserve tastings, and book stays close to the action.

Why History Buffs and Influencers Love It Here

Colonial Williamsburg puts you inside the story, not behind a rope. Costumed interpreters stroll past clapboard homes, blacksmiths hammer in open-air forges, and fife-and-drum beats carry down brick streets. The scenes feel timeless, which means endless photo ops without the chaos you find in larger historic cities.

  • Crowd-free moments are possible with smart timing. Go early for soft light on Duke of Gloucester Street, then circle back for blue hour at the Governor’s Palace.
  • Historic Jamestowne and the Jamestown Settlement add depth, so your captions move beyond costumes to first-settlement context.
  • The setting is compact, tree-lined, and camera-ready. You can stack multiple stops in a single morning and keep your feed consistent.

Planning help goes a long way here. Use the official roundup of top attractions and things to do in Williamsburg to get ideas, then let your Plymouth Rock concierge slot the best times for tours and photos. If you want a broader overview, this National Geographic essential guide to Williamsburg gives helpful context for gardens, parks, and seasonal color.

Pro tip: Looking for value on a quick history fix? Browse our guide to budget-friendly Williamsburg colonial escapes.

Essential Williamsburg Itinerary Highlights

Mix learning with relaxed tastings and campus charm. This plan keeps your pace smooth and your content fresh.

  1. Colonial Williamsburg, focused
    • Book a guided tour to hit key sites fast. Prioritize the Capitol, Governor’s Palace, and the trades area for action shots.
    • Capture detail: brick patterns, candlelit interiors, and shop signs. Post wide, then tight.
  2. William & Mary campus walk
    • Stroll the Sunken Garden and the Sir Christopher Wren Building. Brick paths, old oaks, and collegiate arches give classic backdrops.
    • Keep it light with 30 to 45 minutes, then head to lunch in Merchants Square.
  3. Jamestown or Yorktown add-on
    • Choose Jamestown for archaeology and first colony history, or Yorktown for battlefield views and waterfront scenes.
    • Stack this right after lunch to avoid morning tour crowds.
  4. Vineyard or cidery tasting
    • Wrap the day with a tasting flight. Soft sunset light, rows of vines, and cheese boards deliver simple, polished frames.
    • Ask our concierge to reserve golden hour seating and handle rides.
  5. Dinner near Merchants Square
    • Pick a spot with patio seating. Shoot one food scene, then set the phone down and enjoy.

Member perk: Plymouth Rock Travel can line up timed entries, campus tour slots, and tasting reservations in one itinerary. You get member pricing, fewer waits, and more time on moments that matter.

Conclusion

Influencers are shining a light on cities that feel fresh, easy, and human. These places trade long lines for local flavor, fast photo ops for meaningful moments, and high prices for real value. If crowded hubs have you tired, this is your sign to pivot.

Follow their lead and build trips that match your style. Seek walkable neighborhoods, creative scenes, and fast access to the outdoors. Keep the budget in check, then spend on the experiences that matter. The result is a trip that feels personal, not packaged.

Make the planning simple. Plymouth Rock Travel’s membership gives you discounted bookings, a dedicated concierge, and insider tips that cut trial and error. You get member-only rates, smart timing advice, and help threading your stops into a clean plan. Flights, stays, and activities fit together, so you can focus on the story you want to tell.

Ready to skip the usual and try what influencers already love? Join our travel membership, book with member pricing, and let your concierge tune every detail. Start your next trip now, then share your photos, notes, and wins with us. Your feed will look great. Your memories will feel even better.

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